After you have been in business for a while, you start to develop a following of those that love what you do… and want to buy more. What if the unthinkable happens and those loving customers have misplaced your business card? (You do put a business card in with each packaged purchase… right?)
What if every time someone looked at that lovely work of art or cute handmade craft their was a way for them to find your name… or better yet, your contact information?
Here is a great article on the Needle Book blog that will give you some great ideas to get started: